Privacy Policy

Privacy Policy

Merlin Property Marketing Services Limited (′Breeze Property Shop′, ′we′ or ′us′) are committed to protecting and respecting your privacy.

This policy (together with our terms and conditions and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Terms used in this privacy policy (when defined in this privacy policy) shall have the meanings given to them in the Breeze Property Shop terms and conditions.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting (′Our Site′) you are accepting and consenting to the practices described in this policy.

For the purpose of the Data Protection Act 1998 (the ′Act′), the data controller is Merlin property Marketing Services Limited trading as Breeze Property Shop of 252 Uttoxeter Road, Blythe Bridge, Stoke on Trent ST11 9LY.

If you have any queries or comments about this policy, please get in touch by writing to ′Privacy Manager′ at the above address or

1. Information we may collect from you

We may collect and process the following data about you:

Information you give to Breeze Property Shop:

We will collect information that you provide about yourself by filling in forms on Our Site or by corresponding with us by telephone, e-mail or otherwise

This includes information you provide when you register to use Our Site or purchase our Services, and any information that you input, upload, store, transmit or communicate when using Our Site or the Breeze Property Shop Portal, and when you report a problem with Our Site.

The information you give to us may include the following:

Personal information: Your name, address, date of birth, e-mail address and telephone number, and information about your property or your personal circumstances as a purchaser or vendor.

Property information: If you are selling or leasing a property through our products and services, this will normally identity your address.

Payment information: When you make a payment for the fees on Our Site or over the telephone with one of our Breeze Property Shop operators, or for the purpose of setting up electronic transactions such as standing orders, we will collect the necessary financial information from you (such as the name on your credit or debit card, the type of card, the card number, start date, expiry date, security code and/or issue number) as well as any additional personal or financial information.

This information will be transferred to our nominated payment processor, which is currently Barclays Bank UK PLC, a company registered in England under company number 9740322.  and registered office 1 Churchill Place, London E14 5HP.who will process your payment to us, as well as on our behalf.

Due diligence information: We are required to carry out checks on all Vendors that have instructed Breeze Property Shop to market their property and Buyers who have an offer accepted for a property marketed by Breeze Property Shop. You may be required to provide Breeze Property Shop with a copy of a document (e.g. ID, driving licence, passport) to verify your identity should the automated ID verification check fail. Copies of the identity documents and any other information that you provide to us will be stored securely by Breeze Property Shop and/or its credit reference provider for compliance purposes.

We will assume that, where you provide personal information over the telephone to a Breeze Property Shop operator and in all areas of Our Site or the Breeze Property Shop Portal where you enter personal information that you consent to our use of that information, as referred to in this privacy policy. We will always use the most recently submitted information to reflect your current consent status.

If you are a registered user on Our Site, you can access and change any of your personal information in your account, or update your consent status, by logging-in and making updates to your account information.

Information that you provide when applying for a property :

When you apply to use any of our Services via Our Site, you will provide information about yourself by completing the relevant form on Our Site. We collect this information on behalf of our clients, and will pass it on directly to our nominated third party services providers, currently Let Alliance Limited, a company registered in England and Wales under company number 7338620 and registered office First Floor Dodleston House, Bell Meadow Business Park, Park Lane, Pulford, Chester, CH4 9EP. In respect of this information, Let Alliance Limited is the data controller and Breeze Property Shop is the data processor for the purposes of the Act. Let Alliance Limited will use this information for the purposes of running a credit check on you and making a decision on your application for consideration by Breeze Property Shop.

The data collected on behalf of Let Alliance Limited will be used in accordance with Breeze Property Shop’s privacy policy.

Let Alliance Limited and Breeze Property Shop may request further information from you in respect of your credit application. If further information is required, we will contact you to request and collect such information, and we will then communicate it to Let Alliance Limited.

Information we collect about you:

Each time you visit Our Site and/or the Breeze Property Shop Portal we will automatically collect information which may uniquely identify your browser or account.

This includes the following information:

Technical information, including ; the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and

Information about your visit including the full Uniform Resource Locators (URL) clickstream to, through and from Our Site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information, and methods used to browse away from the page and any telephone number used to call our customer service number.

Information we receive from other sources:

We work closely with third parties (including, for example, business partners, sub-contractors in technical, payment, product supply and delivery services, advertising networks, analytics providers, search information providers, and credit reference agencies). As part of our business processes, we may pass information to them about you, and we may receive information about you from them.

We currently use the following facilities for the purposes of analysing information collected from you:

Google Adwords;

Google Analytics;  and

MailChimp and Mandrill (these are used to send marketing emails, automated messages and targeted campaigns to you, as well as sending you your password and login details for Our Siteas required).

If you make any application to Let Alliance Limited, we will receive information from them as to whether or not your application has been approved, together with your application identification reference, and we will store this information.

2. Cookies

Our Site uses cookies to distinguish you from other users of Our Site. This helps us to provide you with a good experience when you browse Our Site and also allows us to improve Our Site. For detailed information on the cookies we use and the purposes for which we use them see our cookie policy

3. Uses made of the information

We use information held about you in the following ways:

Information you give us:

We will use this information:

to carry out our obligations arising from any contracts which we may enter into with you and us and to provide you with the information and Services that you request from us;
to process your payments for the Services;
to undertake checks of your identify for compliance with the Money Laundering Regulations of 2007 (as amended);
to facilitate the messaging service via the Breeze Property Shop Portal;
to provide information to relevant third parties, including:
Local property experts (and/or their companies), in order to provide you with certain Services requested via Our Site;
Independent contractors, commissioned by Breeze Property Shop to produce an Energy Performance Certificate or take professional photographs of your property for use on Our Site, in the event that you request such services via Our Site or as instructed through one of our representatives;
Our nominated third party payment processor (currently Barclays Bank UK PLC), in order to store your payment details securely and process your payment for our Services;

Goddard Dunbar & Associates Limited, in the event that you request a quote for conveyancing services on Our Site and/or via a Breeze Property Shop contact; and

House Of Mortgages Limited, for the purpose facilitating targeted marketing relating to financial products and services, and insurance products and services to you;

to provide you with information about any other products or services we offer that are similar to those that you have already purchased or enquired about;

to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you:

If you are an existing customer, we may contact you by electronic means and/or by telephone including SMS/text messages with information about goods and services similar to those which were the subject of a previous sale or negotiations for a sale to you.

If you are a new customer, and where we permit selected third parties to use your data, we (or they) may contact you by electronic means and/or telephone. If you do not want us to use your data in this way, please notify;
to improve Our Site and the Services;
to notify you about changes to our Services, changes to the features of Our Site and/or the Breeze Property Shop Portal, and any updates to our terms and conditions; and
to ensure that content from Our Site is presented in the most effective manner for you and for your computer.

Information we collect about you:

We will use this information:

to administer Our Site and the Breeze Property Shop Portal, your access to Our Site and the Breeze Property Shop Portal, and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

to improve Our Site to ensure that content is presented in the most effective manner for you and for your computer;

to allow you to participate in interactive features of Our Site and the Services, when you choose to do so;

as part of our efforts to keep Our Site safe and secure;

to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; and

to make suggestions and recommendations to you and other users of Our Site about goods or services that may interest you or them.

Information we receive from other sources:

We may use the information we receive from other sources for the purposes set out above (depending on the types of information we receive).

We may also combine the information we receive from other sources with the information you give to us and information we collect about you, and use this for the purposes set out above.

4. Disclosure of your information

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with selected third parties including:

business partners, suppliers and sub-contractors for the performance of any contract we enter into with you;
analytics and search engine providers that assist us in the improvement and optimisation of Our Site; and any third parties detailed in this privacy policy.

We may disclose your personal information to third parties:

In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

If Breeze Property Shop or substantially all of its assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions and other agreements; or to protect the rights, property, or safety of Breeze Property Shop, our customers, or others.
This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

5. Storage of your personal data

Where you have registered for an account with us, you are responsible for keeping the log-in details to your account and the password confidential.
Save as set out in this section, all information you provide to us is stored on our secure servers. Data that we collect from you will be stored and processed but sometimes it may be necessary to transfer your data to a destination outside the European Economic Area.  By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Where payments are made to, or by Breeze Property Shop, your data will be stored securely until such time as the payment processes end, or as required by law.

Our Site is secured by password protection technology, but unfortunately, the transmission of information via the Internet is never completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to Our Site, and consequently any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

We will retain your information for a reasonable period or for as long as is required by law.

6. Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can also exercise the right at any time by contacting us at

Our Site may contain links to and from the websites of our Partner Sites, Goddard Dunbar and Associates Limited, House of Mortgages Limited, and other advertisers and affiliates as required from time to time. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

7. Access to information

You can update your information or change the settings of your account online when you are logged into our Site or the Breeze Property Shop Portal.

The Act gives you the right to access personally identifiable information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a small fee to cover our costs in providing you with details of the information we hold about you.

8. Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page on Our Site and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

9. Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to